Product Positioning Sprint
Project Website Made With Stackbit
I wasn't planning on attending this sprint until I got an email from Section 4 that
I was able to attend any sprint for the rest of the year - included with my membership which was already
a scholarship from my favorite company. Needless to say, this covered a difficult and abstract topic
that I think may have been one of the most important topics for me to end up exploring in business.
I thoroughly enjoyed this sprint for many reasons, but I had such a great time learning because of April Dunford. She is a very intelligent, humorous, and thoughtful person, who made this topic easier for me to understand. I strongly recommend anyone who needs help with product positioning to purchase and read her book Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It - I promise you will be entertained.
For my sprint project, I first considered Twilio, but I realized that they
really kind of had their positioning nailed down. I had recently found this company Stackbit and found
their product fascinating. I also saw that they were hiring, so I thought that this might be a good way to show
that I understand their product and also for me to apply these principles to a product that I believe coudl be
improved with the topics and frameworks used in this course.
Since Stackbit is a website creation platform and CMS, I thought it would be fun to use their product to present my project. I got a stomach bug the last day this project was due and I didn't finish polishing off the presentation. If there are some things that seem to be missing, I am literally adding them right now as I finish styling and polishing off the website.
Here is the link to my project where you can learn more: Product Positioning Project by Andrew Weisbeck
I hope you enjoy this project as much I enjoyed this sprint and creating my project. Feel free to reach out with any questions or requests to learn more!
Technologies used include:
- Stackbit's Online Platform/Sourcebit